Research output per year
Research output per year
Personal profile
Personal profile
2015, Ph.D. in Marketing, Carlson School of Management, University of Minnesota, USA
2010, M.A. in Mass Communications, University of Minnesota, USA
2007, B.A. in Journalism, Peking University, China
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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2024 ESG白皮书
Translated title of the contribution :2024 ESG WHITE PAPER Research output: Book/Report › Report
Open AccessFile4 Downloads (Pure) -
2023 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Lee, S. K. J., Price, L. J., Chen, S. & Rui, M., 1 Nov 2023Research output: Book/Report › Report
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2023 ESG白皮书
Translated title of the contribution :2023 ESG WHITE PAPER Research output: Book/Report › Report
Open AccessFile1617 Downloads (Pure) -
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 87, 5, p. 776-792 17 p.Research output: Contribution to journal › Journal
1 Citation (Web of Science) -
绿色饮食倡导者OATLY：如何开启中国大市场？
Translated title of the contribution :How Oatly Carved Out a Market for Plant-based Drinks in China Research output: Other contribution › Case Studies