Yajin Wang - Research Output - China Europe International Business School

Emailyajinwangceibsedu
Websitehttps://www.ceibs.edu/wang_yj

China

8 Journal
6 Report
4 Case Studies

18 results

2024

2024 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Bournois, F., Lee, S. K. J., Chen, S. & Rui, M., 30 May 2024
Research output: Book/Report › Report

Open Access
File

420 Downloads (Pure)
2024 ESG白皮书
Translated title of the contribution: 2024 ESG WHITE PAPER汪泓, 杜道明, 王雅瑾, 何梓晴, 濮方可, 李秀娟, 陈世敏 & 芮萌, 20 Apr 2024
Research output: Book/Report › Report

Open Access
File

744 Downloads (Pure)
Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents' Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., 6 May 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.
Research output: Contribution to journal › Journal

Open Access
File
107 Downloads (Pure)
Luxury branding and the creator Economy: Emerging challenges and future avenues
Prandelli, E., Wang, Y. & Weijo, H., Sept 2024, In: International Journal of Research in Marketing. 41, 3, p. 455-467 13 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Ups and Downs: Diageo's Adventure in China's Traditional Liquor Market
Ding, Y., Han, J., Wang, Y. & Cui, X., 30 Apr 2024, 11 p.
Research output: Other contribution › Case Studies
海马体：摄影界的新物种
Translated title of the contribution: HIMO: A "New Species" in the Photography Industry王雅瑾 & 朱琼 , 30 Apr 2024, 15 p.
Research output: Other contribution › Case Studies
2023

2023 CEIBS ESG White Paper
Wang, H., Turpin, D. V., Wang, Y., He, Z., Lee, S. K. J., Price, L. J., Chen, S. & Rui, M., 1 Nov 2023
Research output: Book/Report › Report

Open Access
File

211 Downloads (Pure)
2023 ESG白皮书
Translated title of the contribution: 2023 ESG WHITE PAPER汪泓 (Editor), 杜道明 (Editor), 王雅瑾 (Editor), 何梓晴 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor) & 芮萌 (Editor), 8 Apr 2023
Research output: Book/Report › Report

Open Access
File

2680 Downloads (Pure)
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Jin, L., Wang, Y. & Zhang, Y., 2023, In: Journal of Marketing. 87, 5, p. 776-792 17 p.
Research output: Contribution to journal › Journal
4 Citations (Web of Science)
绿色饮食倡导者OATLY：如何开启中国大市场？
Translated title of the contribution: How Oatly Carved Out a Market for Plant-based Drinks in China王高, 王雅瑾, 裘菊 & 卢丽瑾, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies
贝泰妮：多触点数字时代持续打造国货品牌力
Translated title of the contribution: Establishing Botanee as a Great Chinese Brand Across Digital Touch Points王雅瑾 & 曹之静, 1 Jun 2023, 16 p.
Research output: Other contribution › Case Studies
2022

2022 CEIBS ESG White Paper
He, J. (Editor), Wang, H. (Editor), Ding, Y. (Editor), Lee, J. S. K. (Editor), Price, L. J. (Editor), Chen, S. (Editor), Rui, O. M. (Editor), Wang, Y. (Editor) & Guo, M. (Editor), 2022
Research output: Book/Report › Report

Open Access
File

1178 Downloads (Pure)
2022 ESG白皮书
Translated title of the contribution: 2022 ESG WHITE PAPER何今宇 (Editor), 汪泓 (Editor), 丁远 (Editor), 李秀娟 (Editor), 白诗莉 (Editor), 陈世敏 (Editor), 芮萌 (Editor), 王雅瑾 (Editor) & 郭敏 (Editor), 10 May 2022
Research output: Book/Report › Report

Open Access
File

261 Downloads (Pure)
A conceptual framework of contemporary luxury consumption
Wang, Y., Sept 2022, In: International Journal of Research in Marketing. 39, 3, p. 788-803 16 p.
Research output: Contribution to journal › Journal
29 Citations (Web of Science)
L'Art Pour l'Art: Experiencing Art Reduces the Desire for Luxury Goods
Wang, Y., XU, A. & Zhang, Y., 2022, In: Journal of Consumer Research.
Research output: Contribution to journal › Journal
9 Citations (Web of Science)
Residential mobility or mobile residentiality? Exploring the effects of place stability and variety in consumer psychology
Wang, Y., Jul 2022, In: Journal of Consumer Psychology. 32, 3, p. 537-540 4 p.
Research output: Contribution to journal › Journal

Open Access
File
4 Citations (Web of Science)

84 Downloads (Pure)
The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
Chen, Q. (First Author), Wang, Y. (Participant Author) & Ordabayeva, N. (Participant Author), 2022, In: Journal of Consumer Research.
Research output: Contribution to journal › Journal
12 Citations (Web of Science)
2021
The divergent impact of reward magnitude on goal eagerness and effort investment
Jin, L., Xu, Q., Wang, Y. & Zhang, Y., Nov 2021, In: Organizational Behavior and Human Decision Processes. 167, p. 101-113
Research output: Contribution to journal › Journal
2 Citations (Web of Science)