龚 焱

Yan Gong

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Case Studies

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  • Case Studies

    51.com: Rise to the Top via Spin-off

    Gong, Y., Velamuri, S. R. & Zhao, L., 30 Oct 2015, 22 p.

    Research output: Other contribution › Case Studies

  • 51.com：追求卓越之“裂变式创业”

    Translated title of the contribution: 51.com: Rise to the Top via Spin-off龚焱, Velamuri, S. R. & 赵丽缦 , 30 Oct 2015, 18 p.

    Research output: Other contribution › Case Studies

  • EVCARD：中国新能源汽车分时租赁领先者

    Gong, Y. & Qian, W., 1 Jan 2019, 14 p.

    Research output: Other contribution › Case Studies

  • FreshFresh: An Online Fresh Food Supplier as a Lean Startup

    Gong, Y. & Zhao, L., 1 Oct 2018, 21 p.

    Research output: Other contribution › Case Studies

  • Hotelvp: Swimming with Sharks

    Gong, Y., Velamuri, S. R., Zhao, L. & Dong, L., 30 Apr 2015, 18 p.

    Research output: Other contribution › Case Studies

  • PhoneWin: Winning in Rural Markets

    Gong, Y., Velamuri, S. R. & Zhao, L., 1 Oct 2018, 16 p.

    Research output: Other contribution › Case Studies

  • Souche: A Game Changer in the Used Car Market?

    Gong, Y. & Zhu, Q., 30 Oct 2015, 16 p.

    Research output: Other contribution › Case Studies

  • Tesla's China Drive

    Gong, Y. & Zhu, Q., 1 Dec 2014, 27 p.

    Research output: Other contribution › Case Studies

  • Uber in China: Platform Strategy and Lean Innovation

    Chen, W., Gong, Y. & Zhao, L., 1 Aug 2016, 28 p.

    Research output: Other contribution › Case Studies

  • Uber中国：优步专车平台的精益创新之路

    Translated title of the contribution: Uber in China: Platform Strategy and Lean InnovationChen, W., Gong, Y. & Zhao, L., 1 Aug 2016, 27 p.

    Research output: Other contribution › Case Studies

  • 一嗨租车：共享出行变局下的以静制动

    Translated title of the contribution: eHi: Maintaining the Status Quo in the Changing Car Sharing Market龚焱 & 钱文颖 , 1 Oct 2018, 17 p.

    Research output: Other contribution › Case Studies

  • 不忘初心，不断创新：两鲜的精益创业之路

    Translated title of the contribution: FreshFresh: An Online Fresh Food Supplier as a Lean Startup龚焱 & 赵丽缦 , 1 Oct 2018, 18 p.

    Research output: Other contribution › Case Studies

  • 丰收蟹庄

    Translated title of the contribution: Shanghai Crab Foods Co. Ltd.Gong, Y., Zhao, L. & Dong, L., 1 Dec 2014, 13 p.

    Research output: Other contribution › Case Studies

  • 今夜酒店特价：与鲸同游

    Translated title of the contribution: Hotelvp: Swimming with SharksGong, Y., Velamuri, S. R., Zhao, L. & Dong, L., 30 Apr 2015, 15 p.

    Research output: Other contribution › Case Studies

  • 大搜车：二手车市场的颠覆者？

    Translated title of the contribution: Souche: A Game Changer in the Used Car Market?Gong, Y. & Zhu, Q., 30 Oct 2015, 14 p.

    Research output: Other contribution › Case Studies

  • 施乐2000：空降兵CEO突然下课，谁之过？

    Translated title of the contribution: Who Should Be Responsible for the Dismissal of the Xerox’s “Parachute” CEO in 2000?Gong, Y. & Zhu, Q., 1 Dec 2014, 15 p.

    Research output: Other contribution › Case Studies

  • 格陆博：本土初创企业如何面对海外巨头？

    Translated title of the contribution: Global Technology: How a Chinese Start-up Competed with International Giants龚焱 & 蔺亚男, 26 Apr 2024, 14 p.

    Research output: Other contribution › Case Studies

  • 特斯拉进中国

    Translated title of the contribution: Tesla's China DriveGong, Y. & Zhu, Q., 1 Dec 2014, 24 p.

    Research output: Other contribution › Case Studies

  • 蔚来：一家来自未来的汽车公司？

    Translated title of the contribution: NIO: A Futuristic EV Maker?龚焱 & 钱文颖, 29 Jul 2022, 13 p.

    Research output: Other contribution › Case Studies

  • 蜂云网络：赢在农村市场

    Translated title of the contribution: PhoneWin: Winning in Rural MarketsVelamuri, S. R., 龚焱 & 赵丽缦 , 1 Oct 2018, 14 p.

    Research output: Other contribution › Case Studies