Yi Xiang

Phone86-21-28905644
Emailyixiangceibsedu
Websitehttp://www.ceibs.edu/xiang-yi

6 Journal
5 Case Studies
3 Working paper
1 Preprint

15 results

2022
Designing the content of advertising in a differentiated market
Soberman, D. A. & Xiang, Y., Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
Income Tax and Salesforce Performance: A Micro Perspective
Chen, Y., Xiang, Y. & Yu, F., Dec 2022, SSRN, 33 p.
Research output: Working paper › Preprint

Open Access
File
13 Downloads (Pure)
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y., Soberman, D. & Gatignon, H., Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
2021
Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market
Xiang, Y., Cao, Z. & Li, Y., 30 Jun 2021, 15 p.
Research output: Other contribution › Case Studies
周大福传承系列：颠覆同质化竞争的品牌创新
Translated title of the contribution: Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market向屹, 曹之静 & 李妍毓, 30 Jun 2021, 14 p.
Research output: Other contribution › Case Studies
2020
Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)
Xiang, Y. & Song, I., 1 Jan 2020, (In preparation).
Research output: Working paper

File
73 Downloads (Pure)
Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)
Xiang, Y. & Soberman, D. A., 1 Jan 2020, (In preparation).
Research output: Working paper

File
68 Downloads (Pure)
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y., Soberman, D. & Gatignon, H., 1 Jan 2020, (In preparation).
Research output: Working paper

File
45 Downloads (Pure)
汇纳科技：大数据引领零售变革
Xiang, Y., Li, Y. & Ruan, L., 1 Jan 2020, 20 p.
Research output: Other contribution › Case Studies
2017

英菲尼迪：期待比肩豪华车德系三强（A）
Xiang, Y., Zhu, Q. & Liu, J., 1 Jan 2017, 23 p.
Research output: Other contribution › Case Studies
英菲尼迪：期待比肩豪华车德系三强（B）
Zhu, Q., Liu, J. & Xiang, Y., 1 Jan 2017, 8 p.
Research output: Other contribution › Case Studies
2016

英菲尼迪：寒冬中的感性营销战
Xiang, Y., Zhu, Q. & Liu, J., 2016, In: 中欧商业评论. 4, p. 84-93
Research output: Contribution to journal › Journal
2015

左右家私品牌下沉记
Xiang, Y., 2015, In: 中欧商业评论. 7, p. 98-105
Research output: Contribution to journal › Journal
2014
Consumer favorites and the design of news
Xiang, Y. & Soberman, D., 2014, In: Management Science. 60, 1, p. 188-205
Research output: Contribution to journal › Journal
3 Citations (Web of Science)
2013
Buying and selling information under competition
Xiang, Y. & Sarvary, M., 2013, In: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, p. 321-351
Research output: Contribution to journal › Journal

Yi Xiang

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