Yi Xiang

Filter

2022
Designing the content of advertising in a differentiated market
Soberman, D. A. & Xiang, Y., Mar 2022, In: International Journal of Research in Marketing. 39, 1, p. 190-211 22 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Y., Soberman, D. & Gatignon, H., Feb 2022, In: Production and Operations Management. 31, 2, p. 622-644 23 p.
Research output: Contribution to journal › Journal
1 Citation (Web of Science)
2016

英菲尼迪：寒冬中的感性营销战
Xiang, Y., Zhu, Q. & Liu, J., 2016, In: 中欧商业评论. 4, p. 84-93
Research output: Contribution to journal › Journal
2015

左右家私品牌下沉记
Xiang, Y., 2015, In: 中欧商业评论. 7, p. 98-105
Research output: Contribution to journal › Journal
2014
Consumer favorites and the design of news
Xiang, Y. & Soberman, D., 2014, In: Management Science. 60, 1, p. 188-205
Research output: Contribution to journal › Journal
3 Citations (Web of Science)
2013
Buying and selling information under competition
Xiang, Y. & Sarvary, M., 2013, In: QME-QUANTITATIVE MARKETING AND ECONOMICS. 11, 3, p. 321-351
Research output: Contribution to journal › Journal

Research output