Abstract
Vancl Company was one of the most prominent and fast-growing e-businesses to emerge in recent years in China. The company leveraged the Internet successfully as a platform to develop its clothing products and brand, and saw phenomenal growth within a short period. However, the speed of its growth was not sustainable, as problems showed that there were fundamental mistakes in the firm’s strategic development.
| Translated title of the contribution | Vancl — The Pain of Growth (B) |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 7 |
| Publication status | Published - 1 Dec 2014 |
Case number
STR-14-257Case normative number
STR-14-257-CCCase type
图书馆案例Update date
2016-06-23Published by
中欧国际工商学院Keywords
- 凡客
- 多元化
- 平台
- 广告
- 服装
- 电商
Case studies discipline
- Marketing
- Strategy
Case studies industry
- Information, Media & Telecommunications
- Retail Trade