勤拓制衣:供应链上的可持续发展探索

Translated title of the contribution: Kane Top: Explorations in Supply Chain Sustainability

王琪, 何今宇, 刘耿

Research output: Other contributionCase Studies

Abstract

This case describes the medium-sized company Kane Top's explorations in sustainable development. Kane Top is more than an OEM partner of world-famous apparel brands, as it has proven design prowess. After realizing in 2018 that sustainable fashion was here to stay, the founder Macy Yau made sustainable development part of the company's corporate strategy and promoted the philosophy of sustainability across the industry chain. At the same time, she initiated digital supply chain transformation and launched the company's own brand in a bid to develop sustainability capabilities and practices. Kane Top's sustainability transformation was well-received by industry insiders and the general public. That success story ended in 2020 as challenges arose both within and outside the company: Kane Top refused to do business with companies that showed poor or dubious sustainability performances, setting limits on its own development; the global outbreak of the coronavirus strand, Covid-19, dealt a blow to raw materials supply and market demand.
Translated title of the contributionKane Top: Explorations in Supply Chain Sustainability
Original languageChinese (Simplified)
Number of pages17
Publication statusPublished - 31 May 2022

Case number

ESR-22-943

Case normative number

ESR-22-943-CC

Case type

Field Case

Update date

09/05/2023

Supplement

For more details, please visit www.chinacases.org

Published by

China Europe International Business School

Keywords

  • sustainable development
  • sustainable fashion
  • green brand
  • sustainable supply chain
  • contractor and subcontractor management

Case studies discipline

  • Ethics & Social Responsibility
  • Marketing
  • Strategy

Case studies industry

  • Manufacturing

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