大众点评：“预约预订”产品的极简探索

One day at the end of May 2012, Zhang Tao, the founder and CEO of Dianping.com, and Wang Xugang, the senior product manager, and his team just finished a meeting. Wang Xugang was feeling down because the proposed reservation service product in the charge of his team had been rejected by Zhang Tao. Zhang thought that the proposal was too far removed from users' habits and that the MVP product design was too complex to address their core consumers' most urgent needs. Wang was baffled: The level of management in the catering industry varied widely and the reservation process still depended on paper and pen, yet consumer habits had been greatly changed by mobile Internet. He faced the challenge of simultaneously considering the habits of both sides while keeping the product simple and efficient.