Abstract
传统中国品牌的国际化面临种种阻碍,太平地毯的传奇能告诉我们什么?
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 52-55 |
Journal | 中欧商业评论 |
Issue number | 11 |
Publication status | Published - 2013 |
Keywords
- 中国品牌
- 国际化
- 地毯
- 转型
Michel Gutsatz (First Author), 吴华姝 (Participant Author)
Research output: Contribution to journal › Journal
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 52-55 |
Journal | 中欧商业评论 |
Issue number | 11 |
Publication status | Published - 2013 |