惠而浦中国的战略采购:寻找理想供应商

Translated title of the contribution: Strategic Sourcing at Whirlpool China: Finding the Ideal Supplier

Martin Lockström, Thomas E. Callarman, Shengrong Zhang

    Research output: Other contributionCase Studies

    Abstract

    It was April 10, 2011, when the head of Whirlpool’s Asia International Procurement Office in Shanghai was informed by his colleagues that the company was about to launch a new energy-efficient refrigerator model in just six months. For the new refrigerator model, the basic difference was in the motor; the current AC motor would need to be replaced with a DC motor, which was more efficient but also more expensive. He would have to find a suitable supplier of DC motors in a very short time. Delayed sourcing of components would cause delays in the production of a new refrigerator and result in a later launch of new products. Within the home-appliance industry, the fierce level of competition meant that any delays in launching new products would result in a loss of sales. How should Whirlpool go about the process of finding a suitable supplier for the required DC motor parts? Should the company explore the possibility of developing its current supplier, or should it quickly engage an existing supplier of DC motors?
    Translated title of the contributionStrategic Sourcing at Whirlpool China: Finding the Ideal Supplier
    Original languageChinese (Simplified)
    Number of pages8
    Publication statusPublished - 30 May 2014

    Case number

    9B12DC12

    Case normative number

    9B12DC12-CC

    Case type

    Field Case

    Update date

    22/09/2021

    Supplement

    For more details, please visit www.chinacases.org

    Published by

    China Europe International Business School

    Keywords

    • Suitable Supplier
    • IPO(Initial public offering)
    • Global Sourcing
    • Supplier Quality
    • Strategic sourcing
    • Supplier/ Vendor Selection Criteria
    • China

    Case studies discipline

    • Operations & Management Science

    Case studies industry

    • Other Services

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