Abstract
This case focuses on an outsider CEO succession of Hangxiu Real Estate (HRE, a privately owned company listed on the Shenzhen Stock Exchange). During the years from 2007 to 2009, failed diversification and cross-regional investment caused great harm to the company’s financial performance. Mr. Lin Jianguo, founder and executive chairman of HRE, decided to replace the CEO to improve performance. Mr. Chen Tao, a former SOE executive, was appointed as the new CEO of HRE in July 2010.
With the approval of Chairman Lin, Mr. Chen launched a management system reform five months after his appointment. However, the reform drive encountered fierce resistance from some senior executives. One month later, Chairman Lin was hesitant to continue the reform and wanted Chen Tao to cancel the project. What should Mr. Chen do in such a situation?
| Translated title of the contribution | Hangxiu Real Estate: Outsider CEO Succession |
|---|---|
| Original language | Chinese (Simplified) |
| Number of pages | 12 |
| Publication status | Published - 30 Oct 2015 |
Case number
GM-15-040Case normative number
GM-15-040-CCCase type
现场案例Update date
2016-06-23Published by
中欧国际工商学院Keywords
- CEO更替
- 房地产
- 民营企业
- 空降兵
Case studies discipline
- Organizational Behavior
- General Management
- Strategy
Case studies industry
- Construction
- Real Estate and Rental and Leasing