疯狂小杨哥（B）：探索直播切片市场

This series of cases explores the development of Crazy Yang Bros' innovative business model. The cases include A, B, and C. Case A shares the journey of Crazy Yang Bros, who successfully transitioned from a comedic short video blogger to a live commerce anchor, becoming the first on Douyin to acquire over a hundred million followers. However, as Yang's popularity and commercial value increased, unauthorized editors begun clipping his live-stream videos into short snippets and spreading them through their own online channels for profit. This caused confusion among consumers. How should Yang tackle these unauthorized accounts? Case B describes Yang's approach: he authorized video editors with the aim of exploring the live-stream clip distribution market. This business model increased his earnings and benefited all stakeholders, including editors and consumers. However, as the number of authorized accounts grew, the live-stream clipping market started to become a “rat race.” How should Yang respond to this challenge? Case C presents Yang's innovative solution to this issue: Zhongxiaoer, an online flexible employment platform. This new business model addressed the fierce competition in the live-stream clipping market. The platform attracted a plethora of live-stream clip editors and anchors, regulated the live-stream clipping market, and offered numerous benefits for Yang and other stakeholders. However, this raised questions about fierce competition and product safety, leading to discussions about the future growth of Zhongxiaoer. The main concern was how Yang can establish a sustainable strategy to expand the market. These cases chronicle the three phases of Yang's business model innovation and the shifting stakeholder dynamics. Each stage was closely related to the next, where each round of business model innovation brought new challenges that were cleverly resolved with innovative solutions. Through continuous innovation in business models, Crazy Yang Bros enhanced the overall value and benefited all stakeholders, making it a valuable case for learning.