Abstract
消费者如果事先形成了一种期望或态度,就会对事后的消费评价产生很大影响。如果先相信它好,它就会变好;如果相信它不好,就会变得不好。
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 74-77 |
Journal | 中欧商业评论 |
Issue number | 2 |
Publication status | Published - 2011 |
Junsong Chen (First Author)
Research output: Contribution to journal › Journal
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 74-77 |
Journal | 中欧商业评论 |
Issue number | 2 |
Publication status | Published - 2011 |