Abstract
DM公司的隐忧,是在企业特定生命周期中表现出来的普遍现象。根据伊查克·爱迪思的企业生命周期理论,DM公司已经度过了以产品为导向的婴儿期,正在经历以市场为导向,更确切地讲是以销售为导向的学步期。
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 88 |
Journal | 北大商业评论 |
Issue number | 1 |
Publication status | Published - 2008 |
Feng Wei (First Author)
Research output: Contribution to journal › Journal
Original language | Chinese (Simplified) |
---|---|
Pages (from-to) | 88 |
Journal | 北大商业评论 |
Issue number | 1 |
Publication status | Published - 2008 |