迈瑞医疗

Seung Ho Park (First Author), Hong Ji (Participant Author)

Research output: Other contribution › Case Studies

Abstract

该案例描述了中国领先的医疗器械开发、制造和营销厂商的起源、成长及全球扩展的过程。通过对研发和国际扩张的专注，迈瑞实现了可持续的高绩效，并成为中国的“原钻企业”之一。近年以来，部分受全球金融危机影响，迈瑞的业绩和盈利能力面临诸多新的挑战。
Original languageChinese (Simplified)
Number of pages26
Publication statusPublished - 1 Jan 2015

Case number

STR-15-034

Case normative number

STR-15-034-CC

Case type

现场案例

Update date

2016-06-18

Published by

中欧国际工商学院

Keywords

  • 创新
  • 国际化
  • 迈瑞

Case studies discipline

  • General Management
  • Strategy

Case studies industry

  • Manufacturing
  • Health Care Services

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