连锁超市数字化：物美与多点的协作升级之旅

This case describes leading Chinese supermarket chain Wumart and its digital transformation, including the model, process and results. The transformation came amid challenges from emerging online players. Unlike many companies leveraging large internet companies such as Alibaba and Tencent, Wumart founder Dr. Zhang Wenzhong, created Dmall Online to enable digital transformation. Relying on the technical foundation of Dmall, Wumart gradually realized its goals in smart shopping, precision marketing, intelligent purchasing and data-based selection through a system of omnichannel retailing and end-to-end upgrades in the whole value chain. The process included the digitalization of users, products and places, combined with management changes in organization, processes and incentives. Ultimately, Wumart enhanced user experience and achieved fast growth.