A reader in marketing communications

Per V. Jenster

doi:10.1108/03090560610670070

A reader in marketing communications

Per V. Jenster (First Author)

Research output: Contribution to journal › Journal

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Abstract

Book Review

Original language	English
Pages (from-to)	910
Journal	European Journal of Marketing
Volume	40
Issue number	7-8
DOIs	https://doi.org/10.1108/03090560610670070
Publication status	Published - 2006

Corresponding author email

pjenster@ceibs.edu

Keywords

communication management
integrated marketing communications
marketing communications

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Scopus
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10.1108/03090560610670070Licence: CC BY-NC-ND

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abstract = "Book Review",

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A reader in marketing communications

Abstract

Corresponding author email

Keywords

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