A Rough Road to Entrepreneurial Success (A)

Junsong Chen

    Research output: Other contributionCase Studies


    Case (A) in this two-part series describes how Mr. Yang’s entrepreneurial company decided to take the feet from the mire of its unsuccessful calcium supplement products and try to find a way out. Then, when the entrepreneurial team tried to find new business opportunities, two choices in the medical equipment area were brought to the firm’s attention. Yang felt that it was a hard choice for him.
    Original languageEnglish
    Number of pages10
    Publication statusPublished - 1 Jan 2005

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    Published by

    China Europe International Business School


    • Entrepreneurship
    • Medical Devices
    • Product R&D
    • Project Management
    • Strategic Planning

    Case studies discipline

    • Entrepreneurship

    Case studies industry

    • Health Care Services


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