Anti-piracy effectiveness and managerial confidence: Insights from multinationals in China

Deli Yang (First Author), Gerald E. Fryxell (Participant Author), Agnes K.Y. Sie (Participant Author)

    Research output: Contribution to journalJournal

    25 Citations (Web of Science)

    Abstract

    This paper examines the perceptions of the multinationals on the effectiveness of anti-piracy strategies and the interactions of managerial confidence in the intellectual property system in China on such effectiveness. The authors propose an anti-piracy model. Using data from 128 multinationals, the preliminary test demonstrates that anti-piracy strategies have a powerful effect on curtailing piracy explaining over 51% of the variations in the anti-piracy success. The level of managers’ confidence in the intellectual property system in China strongly impacts on the relationship with anti-piracy strategies.
    Original languageEnglish
    Pages (from-to)321-339
    JournalJournal of World Business
    Volume43
    Issue number3
    DOIs
    Publication statusPublished - 2008

    Corresponding author email

    d.yang@bradford.ac.uk

    Keywords

    • Anti-piracy strategy
    • China
    • Intellectual property
    • Managerial confidence
    • Manufacturing
    • Multinationals

    Indexed by

    • Scopus
    • SSCI

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