Building Partnerships to Create Social and Economic Value at the Base of the Global Development Pyramid

Jerry M. Calton (First Author), David Bevan (Participant Author), Laura P. Hartman (Participant Author), Patricia H. Werhane (Participant Author)

    Research output: Contribution to journalJournal

    52 Citations (Web of Science)

    Abstract

    This paper builds on London and Hart’s critique that Prahalad’s best-selling book prompted a unilateral effort to find a fortune at the bottom of the pyramid (BoP). Prahalad’s instrumental, firm-centered construction suggests, perhaps unintentionally, a buccaneering style of business enterprise devoted to capturing markets rather than enabling new socially entrepreneurial ventures for those otherwise trapped in conditions of extreme poverty. London and Hart reframe Prahalad’s insight into direct global business enterprise toward “creating a fortune with the base of the pyramid” (p. xi) rather than at the BoP. This shift in language requires a recalibration of strategic focus, we argue, and will necessitate implementation of “moral imagination” to formulate new mental models that can frame the possibility of local entrepreneurs working collaboratively and discursively with development partners drawn from civil society, corporate, and government sectors. Successful partnerships will arise from interactive processes of emergent, co-creative learning within a shared problem domain or “community of practice”. We call attention to three related pluralist framings of situated learning within such communities of practice: (1) decentered stakeholder networks; (2) global action networks; and (3) a focus on “faces and places” as a cognitive lens to humanize and locally situate diverse inhabitants within base of the pyramid partnership projects.
    Original languageEnglish
    Pages (from-to)721-733
    JournalJournal of Business Ethics
    Volume117
    Issue number4
    DOIs
    Publication statusPublished - 2013

    Corresponding author email

    pwerhane@depaul.edu

    Keywords

    • Base of pyramid
    • Community of practice
    • Decentered stakeholder network
    • Global action network
    • Social entrepreneurship

    Indexed by

    • ABDC-A
    • Scopus
    • SSCI

    Fingerprint

    Dive into the research topics of 'Building Partnerships to Create Social and Economic Value at the Base of the Global Development Pyramid'. Together they form a unique fingerprint.

    Cite this