Abstract
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Original language | English |
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Publisher | Pearson |
Number of pages | 552 |
ISBN (Print) | 9780136058281 |
Publication status | Published - 1 Jan 2010 |