Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Jochen Wirtz (First Author), Jeongwen Chiang (Participant Author), Naresh Malhotra (Participant Author), Ping Xiao (Participant Author)

Research output: Contribution to journalJournal

45 Citations (Web of Science)

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Psychology

Economics, Econometrics and Finance