Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

Chen Lin (First Author), Jeongwen Chiang (Participant Author), Yufei Zhang (Participant Author), Yuxin Chen (Participant Author)

Marketing

Research output: Contribution to journal › Journal

1 Citation (Web of Science)

79 Downloads (Pure)

1 Citations
1 Working paper

1 results

2020
Do “Little Emperors” Get More than “Little Empresses”? Boy-girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households(CEIBS Working Paper, No. 031/2020/MKT. 2020)
Lin, C., Chen, Y., Chiang, J. & Zhang, Y., Jul 2020.
Research output: Working paper

File
51 Downloads (Pure)