Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective on New Technology Ventures in China

Kwaku Atuahene-Gima (First Author), Janet Y. Murray (Participant Author)

    Research output: Contribution to journalJournal

    263 Citations (Web of Science)

    Abstract

    The authors examine the differential effects of the structural, relational, and cognitive dimensions of social capital on exploratory and exploitative learning in new product development in new ventures in China. In addition to investigating the potential nonlinear relationships between exploratory and exploitative learning and new product performance, the authors examine the relationship between the interaction of the two types of learning and new product performance. The findings suggest that different dimensions of social capital are indeed significantly related to the level of exploratory and exploitative learning. The results also support the argument that firms need a balance of exploratory and exploitative learning to enhance performance. The findings draw the attention of managers from multinational firms operating in China to the important role of social capital in enhancing new product performance.
    Original languageEnglish
    Pages (from-to)1-29
    JournalJournal of International Marketing
    Volume15
    Issue number2
    DOIs
    Publication statusPublished - 2007

    Corresponding author email

    kwaku@ceibs.eduJ, murrayjan@umsl.edu

    Keywords

    • exploitative learning, exploratory learning, social capital, new product performance, new technology ventures, China

    Indexed by

    • ABDC-A
    • Scopus
    • SSCI

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