Abstract
Hosting sports events to attract international tourists is a common policy practised by many
host governments. Hosting mega-sports events like the Olympics are said to leave a legacy
that could impact the attractiveness of a country/city in the long term. However, the
opportunity to host these mega-events are limited and expensive. This study considers the
economic impact of hosting annual international sporting events, specifically the extent to
which Formula-1, ATP Tennis, and PGA Golf can attract international tourists. Using
monthly data from 1985 – 2018 and we show that the effect differs from one sport to another
within a country, and the same sport across countries. Hosting the Formula-1 is most
effective for Canada but has no significant impact in the UK. ATP tennis has a significant
impact on all three countries but may not be the star event. Policy-makers must consider
carefully the sport that gives the best bang-for-the-buck.
| Original language | English |
|---|---|
| Publication status | In preparation - 1 Jan 2020 |
Source
China Europe International Business School (CEIBS)Keywords
- F1, Tennis
- Golf
- international tourists
- sports tourism