Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy; Janine M. Coughlin; S. Ramakrishna Velamuri; G. Sabarinathan

Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Siva Devireddy (First Author), Janine M. Coughlin (Participant Author), S. Ramakrishna Velamuri (Participant Author), G. Sabarinathan (Participant Author)

Entrepreneurship

Research output: Contribution to journal › Journal

Abstract

In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

Original language	English
Journal	The European Business Review
Publication status	Published - 2017

Keywords

Emerging Ideas
Entrepreneurship
Social Impact

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title = "Improving Rural Livelihoods through E-Commerce: The GoCoop Experience",

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AU - Coughlin, Janine M.

AU - Velamuri, S. Ramakrishna

AU - Sabarinathan, G.

PY - 2017

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AB - In India’s rural areas live handloom weavers and artisans who have been doing their craft for generations. In this article, the authors elaborate how the company GoCoop has strived to weave together fragmented systems and accessibility challenges in order to help the artisans bring their craft to urban markets and abroad. The article is both a learning experience and an inspiring story that every entrepreneur must read.

KW - Emerging Ideas

KW - Entrepreneurship

KW - Social Impact

KW - Emerging Ideas

KW - Entrepreneurship

KW - Social Impact

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JO - The European Business Review

JF - The European Business Review

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Improving Rural Livelihoods through E-Commerce: The GoCoop Experience

Abstract

Keywords

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