Increase Adoption and Shorten the Calendar: A New Formula that Cultivates Innovators(CEIBS Working Paper, No. 034/2020/MKT, 2020)

Yufei Zhang, Wang Feng, G. Tomas M. Hult, Chen Lin

Research output: Working paper

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Original languageEnglish
Publication statusPublished - 2020

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China Europe International Business School (CEIBS)

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