Little Sheep Group: The Mongolian Hotpot Chain’s International Expansion

Bala Ramasamy (Participant Author), Wei He (Participant Author)

Research output: Other contribution › Case Studies

Abstract

Ever since its beginning in 1999 as a small restaurant, Little Sheep Public House has experienced rapid growth. Over the last 10 years, the company has received numerous honorary awards testifying to its success. It has established a dominant position in the Chinese market and opened over 400 restaurants in different cities in China as well as around the world. While celebrating its 10-year anniversary, Little Sheep was also reviewing its expansion strategy. There was a critical question facing the company: how should it determine a future path for growth?
Original languageEnglish
Number of pages14
Publication statusPublished - 1 Jan 2010

Case number

STR-14-093

Case normative number

STR-14-093-CE

Case type

Library

Update date

2016-06-21

Published by

China Europe International Business School

Keywords

  • Brand Management
  • Business Model
  • Corporate Growth
  • Franchise
  • Market Entry
  • Overseas Expansion

Case studies discipline

  • General Management
  • Strategy
  • International Business

Case studies industry

  • Accommodation & Food Services

OpenUrl availability

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