Fingerprint
Dive into the research topics of 'Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Long-term effects of television advertising on sales of consumer durables and nondurables: The case of China
Nan Zhou (First Author), Dongsheng Zhou (Participant Author), Ming Ouyang (Participant Author)
Research output: Contribution to journal › Journal
8
Citations
(Web of Science)