Management in Times of Change Lessons from The Art of War

Juan Antonio Fernandez (First Author)

Research output: Contribution to journalJournal


Though written 2,500 years ago, The Art of War by Sun Tzu is still highly relevant to business management in the 21st century. In this article Juan Antonio Fernandez updates Sun Tzu's ideas and presents them in a business setting. China has always been a fertile land of great thinkers. Most of those philosophers were concerned not with metaphysical quests but to finding ways to live a correct life in society. No wonder they excelled in sociology, psychology, ethics and the organisation of society. They devoted themselves to searching for, examining and then prescribing ways of establishing a harmonious and orderly social life.
Original languageEnglish
Pages (from-to)51-58
JournalBusiness Strategy Review
Issue number1
Publication statusPublished - 2004

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