Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

Luigi M. De Luca (First Author), Kwaku Atuahene-Gima (Participant Author)

    Research output: Contribution to journalJournal

    498 Citations (Web of Science)

    Abstract

    There is consensus in the marketing literature that market knowledge and cross-functional collaboration are two fundamental resources for successful product innovation. However, few studies examine the dimensions or characteristics of market knowledge and how and why these resources influence product innovation performance. Drawing on contingency theory and the knowledge-based view of the firm, the authors argue that knowledge integration mechanisms may account for the effects of market knowledge dimensions (i.e., breadth, depth, tacitness, and specificity) and cross-functional collaboration on product innovation performance. They find that market knowledge specificity and cross-functional collaboration affect product innovation performance through knowledge integration mechanisms. In contrast, whereas the effect of market knowledge depth is partially mediated, market knowledge breadth has a direct, unmediated effect on product innovation performance. A test of an alternative moderating perspective shows that the effects of market knowledge depth and cross-functional collaboration on product innovation are negatively moderated by knowledge integration mechanisms. By showing the differential effects of market knowledge dimensions on product innovation performance, the authors provide a more refined understanding of the interplay among market knowledge, its integration, and the firm's performance in product innovation. The authors also conclude that by overlooking the role of knowledge integration mechanisms, previous research may have provided an overly optimistic view of the value of cross-functional collaboration in product innovation.
    Original languageEnglish
    Pages (from-to)95-112
    JournalJournal of Marketing
    Volume71
    Issue number1
    DOIs
    Publication statusPublished - 2007

    Corresponding author email

    luigi.deluca@unibocconi.it

    Keywords

    • China
    • cross-functional collaboration
    • knowledge integration mechanisms
    • market knowledge
    • product innovation

    Indexed by

    • FT
    • ABDC-A*
    • Scopus
    • SSCI

    Fingerprint

    Dive into the research topics of 'Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance'. Together they form a unique fingerprint.

    Cite this