MTN Group (B)

Bruce McKern (First Author), Daisy Yuan (Participant Author)

Research output: Other contributionCase Studies


This article provides an overview of the founding and development of a South Africa based telecommunication firm, MTN Group, focusing in particular on its globalization strategy. Case (A) mainly analyzes MTN South Africa’s business mole and the competences it acquired in its home market. This part ends by asking students to develop a recommendation for MTN Group’s expansion in the most attractive market in Africa — Nigeria. Case (B) illustrates MTN’s success in penetration of the Nigerian market and asks student to think about the feasibility of MTN further expanding its business to other parts of the world.
Original languageEnglish
Number of pages11
Publication statusPublished - 1 Jan 2012

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Published by

China Europe International Business School


  • Corporate Growth
  • Globalization
  • Market Entry
  • Market Expansion
  • Telecommunication Industry
  • Value Chain

Case studies discipline

  • Strategy
  • International Business

Case studies industry

  • Information, Media & Telecommunications


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