Original language | English |
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Title of host publication | Handbook of Strategic Account Management: A Comprehensive Resource |
Publisher | Wiley |
ISBN (Print) | 9781118509081 |
Publication status | Published - 1 Jan 2014 |
Organizational structures in global account management
George S. Yip (First Author), Audrey Bink (Participant Author)
Research output: Chapter in Book/Report/Conference proceeding › Book Chapters