Pandastroller: Accelerating Expansion of a Stroller-Sharing Business

Dongsheng Zhou, Livia Ruan

Research output: Other contributionCase Studies


This case explores the implementation of Huanxin's shared stroller scheme 'Pandastroller', launched in September 2017. To achieve rapid growth, Pandastroller established a franchising model in June 2018, which aimed to boost its market share by leveraging its franchisees' funds and marketing channels. The franchising model was gradually expanded, and by the first half of 2019, it had started to deliver positive results. However, the speed of expansion was still far below expectations. What could Pandastroller do to accelerate its expansion?
Original languageEnglish
Number of pages10
Publication statusPublished - 30 Jun 2021

Case number


Case normative number


Case type

Field Case

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Published by

China Europe International Business School


  • sharing economy
  • stroller-sharing
  • Marketing Strategy
  • Market segment
  • market segments
  • franchise system

Case studies discipline

  • Marketing
  • Strategy

Case studies industry

  • Professional, Scientific, and Technical Services
  • Other Services
  • Utilities


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