Sanquan Food: Strategic Transformation and Inheritance at a Family Business (A)

Meng Rui, Xiaoti Feng

Research output: Other contributionCase Studies


This case series illustrate how Sanquan Food (hereinafter "Sanquan") evolved from a small family-run startup into an innovative listed company during China's reform and opening-up, and how the family's corporate "DNA" guided the strategic transformation. The cases offer a prime example of a smooth leadership succession at a Chinese family business and emphasize that successful successions are usually a drawn out process, rather than a one-off event. Case (A) describes how Sanquan's governance evolved as the business matured from a family-owned startup into a family-controlled public company. Governing family businesses is notoriously difficult due to the complex relationships between family members, company ownership, and management. This case describes the dynamic intersection between the "second curves" of corporate strategic upgrading and intergenerational succession at a time of sweeping social change in China. It explores family, business, and social systems to analyze how, and to what extent founders and successors are involved in business affairs, and looks at the key challenges faced by corporate decision-makers.
Original languageEnglish
Number of pages16
Publication statusPublished - 30 Jun 2021

Case number


Case normative number


Case type

Field Case

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Published by

China Europe International Business School


  • Administration
  • Strategy
  • innovation
  • management
  • governance

Case studies discipline

  • Strategy
  • General Management
  • Organizational Behavior

Case studies industry

  • Manufacturing
  • Retail Trade


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