Swire Properties: Sustainable Development Strategy (A)

Yuan Lu (First Author), Wei He (Participant Author)

    Research output: Other contributionCase Studies

    Abstract

    On a sunny morning in the spring of 2009, Cary Chan, the Head of Technical Services and Sustainability at Swire Properties, sat with us in his new office in One Island East, and reflected on his experience of sustainable development at Swire Properties over the past decade. He explained how he had witnessed many changes in sustainable development practices in Swire Properties over the years, and recalled the impressive lengths Swire Properties’ top management had gone to in order to integrate sustainable development into the company’s corporate mission. Given the company’s rapid growth, especially seen in its entry into Mainland China, Mr. Chan proposed a plan to the executive board to improve sustainable development practices in Hong Kong and to introduce them in Mainland China.
    Original languageEnglish
    Number of pages15
    Publication statusPublished - 1 Jan 2010

    Case number

    STR-14-101

    Case normative number

    STR-14-101-CE

    Case type

    Field

    Update date

    2016-06-23

    Published by

    China Europe International Business School

    Keywords

    • Core Values
    • Corporate culture
    • Market Entry
    • Sustainable Development

    Case studies discipline

    • Strategy

    Case studies industry

    • Real Estate and Rental and Leasing

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