The Dilemma of a Project Manager

Junsong Chen

    Research output: Other contributionCase Studies

    Abstract

    In the last decade, the telecommunication and Internet business has experienced rapid growth in China, which has led to a large number of software companies serving the industry. With the increasing technical capacity, these firms are no longer satisfied with the domestic market, and are eager to go global. Yida Co. Ltd., one of these fast-growing software companies, is listed on the NASDAQ and enjoys a good reputation in the Chinese software industry. In 2003, an opportunity arose for Yida when a Hong Kong-based Internet service provider (ISP) decided to purchase its core product — a software system used to provide fee calculation and account management for ISPs. Both sides had high expectations of the system. Yida regarded it as a great opportunity to enter the international market, and the client hoped the new system would help it realize new functions and expand its business. However, the project ended up as a disappointment for both sides and the initial goodwill was far from being realized.
    Original languageEnglish
    Number of pages8
    Publication statusPublished - 1 Jan 2005

    Case number

    STR-14-016

    Case normative number

    STR-14-016-CE

    Case type

    Field

    Update date

    2016-06-18

    Published by

    China Europe International Business School

    Keywords

    • Communication
    • Project Management

    Case studies discipline

    • General Management
    • Strategy

    Case studies industry

    • Information, Media & Telecommunications

    Fingerprint

    Dive into the research topics of 'The Dilemma of a Project Manager'. Together they form a unique fingerprint.

    Cite this