The Effect of Marketing Breadth and Competitive Spread on Category Growth

Yi Xiang (First Author), David Soberman (Participant Author), Hubert Gatignon (Participant Author)

Marketing

Research output: Contribution to journal › Journal

1 Citation (Web of Science)

1 Citations
1 Working paper

1 results

2020
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y., Soberman, D. & Gatignon, H., 1 Jan 2020, (In preparation).
Research output: Working paper

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