The Mobile Phone Handset Industry in China (2007): Competing in the World’s Largest Mobile Phone Market

Seung Ho Park (First Author), Scott Gallagher (Participant Author)

Research output: Other contributionCase Studies

Abstract

China’s mobile phone handset industry had seen tremendous growth since the first analog mobile phone appeared in Guangzhou in 1987. This industry note describes the development, macro-economic environment, market demand, competition and future trends in this industry. It also illustrates the growth of the world’s leading mobile phone manufacturers in China. Since the Chinese mobile handset industry was in the midst of a painful transitional period in 2007, domestic firms needed to think about how to survive and compete with global rivals.
Original languageEnglish
Number of pages28
Publication statusPublished - 1 Jan 2008

Case number

STR-14-031

Case normative number

STR-14-031-CE

Update date

2016-06-18

Case type

Field

Published by

China Europe International Business School

Keywords

  • Corporate Development
  • Industry Analysis
  • International Competition

Case studies discipline

  • General Management
  • Strategy

Case studies industry

  • Information, Media & Telecommunications

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