Abstract
China’s mobile phone handset industry had seen tremendous growth since the first analog mobile phone appeared in Guangzhou in 1987. This industry note describes the development, macro-economic environment, market demand, competition and future trends in this industry. It also illustrates the growth of the world’s leading mobile phone manufacturers in China. Since the Chinese mobile handset industry was in the midst of a painful transitional period in 2007, domestic firms needed to think about how to survive and compete with global rivals.
| Original language | English |
|---|---|
| Number of pages | 28 |
| Publication status | Published - 1 Jan 2008 |
Case number
STR-14-031Case normative number
STR-14-031-CECase type
FieldUpdate date
2016-06-18Published by
China Europe International Business SchoolKeywords
- Corporate Development
- Industry Analysis
- International Competition
Case studies discipline
- General Management
- Strategy
Case studies industry
- Information, Media & Telecommunications