The Next Innovation Opportunity in China

Dominique Jolly (First Author), Bruce McKern (Participant Author), George S. Yip (Participant Author)

Research output: Contribution to journalJournal


Multinationals are shifting their R&D focus from cost savings to knowledge-based research.
Original languageEnglish
Pages (from-to)16-19
JournalStrategy + Business
Issue number80
Publication statusPublished - 2015


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