Trashy bags: sustainability crisis of a sustainable business

Mathew Tsamenyi (First Author), Nana Yaa A. Gyamfi (Participant Author)

Research output: Contribution to journalJournal


Stuart Gold, CEO of Trashy Bags is at a crossroads with respect to the future of his business. With deficits estimated at about GHS 120,000 annually, Gold is considering switching from the made-to-stock production model to a made-to-order model. Although the latter may tap into an available market and thus boost revenue, it would likely result in the displacement of the social enterprise’s loyal following and disenfranchisement of its employees’ creativity; not to mention the possibility of neglecting its mandate of repurposing plastic waste. Gold wonders if there is a case for maintaining the current made-to-stock model by driving up sales and reducing costs to eliminate the deficit.
Original languageEnglish
Pages (from-to)1-32
Number of pages32
JournalEmerald Emerging Markets Case Studies
Issue number2
Publication statusPublished - 2017


  • Business process improvement
  • Small businesses
  • Social enterprise
  • Sustainability

Indexed by

  • Scopus


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