Value Cocreation in New Service Development: A Process-based View of Resource Dependency (CEIBS Working Paper, No. 009/2020/POM)

Xiande Zhao, Qiang Wang, Ilan Oshri

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2022
Value cocreation in new service development: a process-based view of resource dependency
Wang, Q., Oshri, I. & Zhao, XD., 3 Jan 2022, In: European Journal of Marketing. 56, 1, p. 184-208 25 p.
Research output: Contribution to journal › Journal
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