What the Fox Says, How the Fox Works: Deep Contextualization as a Source of New Research Agendas and Theoretical Insights

Using Isaiah Berlin's distinction between foxes and hedgehogs, John Child's approach to management research has been described as a fox in a community dominated by hedgehogs. I thus explore Child's approach to conducting research on China-related phenomena, and place his new work into this trajectory. In doing so, I offer insights into the opportunities and limitations of developing research agendas and generating new theoretical insights from research that is deeply contextualized.