When Nudges Are Forever: Inertia in the Swedish Premium Pension Plan

Cronqvist Henrik, H. Thaler Richard, Frank Yu

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To inform economists and policy makers about whether the effects of nudges are persistent in one specific context, we study the choice architecture of the Swedish Premium Pension Plan. The data we study consist of all initial choices and subsequent rebalancing activities by the entire population of 7.3 million retirement savers in Sweden during the period 2000 to 2016. Based on our analysis of these data, we conclude that the effects of nudging in this case were surprisingly persistent and seem to last nearly two decades, if not forever.
Original languageEnglish
Pages (from-to)153-58
JournalAEA Papers and Proceedings
Publication statusPublished - May 2018


Available at SSRN: https://ssrn.com/abstract=3099886 or http://dx.doi.org/10.2139/ssrn.3099886


  • behavioral economics
  • retirement saving
  • pension
  • nudge
  • default choice


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