@article{1765adba1e26473382609616314249c3,
title = "A reader in marketing communications",
abstract = "Book Review",
keywords = "communication management, integrated marketing communications, marketing communications, communication management, integrated marketing communications, marketing communications",
author = "Jenster, {Per V.}",
year = "2006",
doi = "10.1108/03090560610670070",
language = "English",
volume = "40",
pages = "910",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "7-8",
}