Business to Business Marketing: Analysis and Practice

Waldemar A. Pförtsch.; Robert P. Vitale; Joseph Giglierano

Business to Business Marketing: Analysis and Practice

Waldemar A. Pförtsch. (Participant Author), Robert P. Vitale (Participant Author), Joseph Giglierano (Participant Author)

科研成果: 书/报告 › 专著

摘要

Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

源语言	英语
出版商	Pearson
页数	552
ISBN（印刷版）	9780136058281
出版状态	已出版 - 1 1月 2010

Call number

658.804/V836/2011

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全文

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Business to Business Marketing: Analysis and Practice

摘要

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