摘要
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.
| 源语言 | 英语 |
|---|---|
| 出版商 | SAGE Publications Ltd |
| 页数 | 312 |
| 版本 | 1 |
| ISBN（印刷版） | 9781526494498 |
| 州 | 已出版 - 1 1月 2021 |
Author information
Gabriele Suder - RMIT University, AustraliaTerence Tsai - China Europe International Business School (CEIBS), China
Sumati Varma - University of Delhi, India
Table of contents
IntroductionChapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia＇s Global Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion
Afterword
Glossary