摘要
The casualwear industry in China had experienced fast growth in the past decade. Competition was intensifying as Chinese casualwear brands matured and as established foreign retailers entered the market. Case (A), as the introduction of the case series, describes the casualwear market in China, Chinese consumer development and the competition. Cases (B), (C), (D) and (E) describe the development and corporate strategies of four brands, namely Giordano, Metersbonwe, H&M, and Uniqlo, respectively.
| 源语言 | 英语 |
|---|---|
| 页数 | 7 |
| 出版状态 | 已出版 - 1 1月 2012 |
案例编号
STR-14-177案例规范编号
STR-14-177-CE案例类型
Library更新日期
2016-06-18来源
China Europe International Business School关键词
- Business Model
- Casual Wear Industry
- Corporate Strategy
- Foreign Brand
- Local Brand
- Market Competition
案例学科表
- 市场营销
- 综合管理
- 战略
案例行业表
- 制造
- 零售