South Beauty Group: In Quest of a 'Beautiful' Growth Story

Leiping Xu (First Author), S. Ramakrishna Velamuri (Participant Author)

科研成果: 期刊稿件期刊论文

摘要

This case was developed by Research Fellow, Xu Leiping and Associate Professor S. Ramakrishna Velamuri of the China Europe International Business School with the helpful collaboration of the South Beauty Group. The case was prepared as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain names and other identifying information may have been disguised to protect confidentiality.
源语言英语
页(从-至)229-273
期刊Asian Case Research Journal
13
2
DOI
已出版 - 2009

关键词

  • Chain
  • Chinese Dinner
  • Chinese Restaurant
  • Entrepreneurship
  • Scale Expansion
  • Standardization

成果物的来源

  • ABDC-C
  • Scopus

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