The Effect of Marketing Breadth and Competitive Spread on Category Growth

Yi Xiang (First Author), David Soberman (Participant Author), Hubert Gatignon (Participant Author)

市场营销学

科研成果: 期刊稿件 › 期刊论文

1 引用 (Web of Science)

1 引用
1 工作论文

1 个结果

2020
The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)
Xiang, Y., Soberman, D. & Gatignon, H., 1 1月 2020, (准备中).
科研成果: 工作论文

文档
52 下载量 (Pure)